Building A Strong Marketing Team For Your Business
The bottom line for any business is that it needs consistent and scalable growth. This is ideally achieved through building impeccable products or offering unmatched services while expanding the market and maintaining constant quality. But building a product or service is simply not enough. In today’s landscape, it is imperative to stand out from the crowd to reach the right customer.
Over decades, one strategy has stayed true for businesses of all shapes and sizes — marketing! Perfecting the marketing and outreach strategies is a reliable way to ensure the business grows. With effective marketing, companies can set themselves apart from their competitors and offer unique value propositions to drive customers.
However, as the world evolves at a dynamic speed, many companies struggle to build the right marketing team for their business.
Table Of Contents
Why Your Business Needs
A Marketing Team
Still need convincing? Here are some reasons why your business needs a marketing team.
Building A Brand
There is a substantial difference between building a business and building a brand. With a marketing team consisting of creative individuals, you can offer a fresh perspective of your business to the world and build a brand.
Augmenting Conversions
Marketing teams take your brand in front of millions of eyeballs, many of which are your potential customers. With tailored strategies, you can reach new customers and increase conversions.
Improving Company Reputation
The online reputation of a brand is something that needs careful attention. With a positive and welcoming reputation online, businesses can attract potential clients.
Offering A Better Customer Experience
Even though a marketing team plays a key role in reaching out to potential customers, it is also vital to offer a better customer experience to existing customers. With effective communication, existing customers can become brand loyalists.
Report on Marketing
Trends 2023
The report features insights from top Wizly professionals to help your business growth
What Is The Ideal Marketing Team Structure
Nearly 14% of startups fail as they do not build the right team. Without an ideal marketing team structure, many companies cannot achieve the desired growth. Moreover, the structure needs to evolve as the company expands. While there is no hard and fast rule regarding the best marketing team structure, here are some examples that can help companies build one.
Marketing Team Structure For Small Companies
For a small company that has a minimal workforce, the marketing team generally consists of a couple of members. Marketers may need to wear multiple hats and cover sales, marketing, and customer service simultaneously. While this is ideal for a small company, responsibilities can be outsourced to a marketing agency or an on-demand talent as it grows.
Marketing Team Structure For Medium-Sized Companies
Once the company is established and the product or service has hit the market, it is vital to include multiple specialists in the marketing team structure who can help in specific areas for growth. With efficient data analysis, companies can also choose to focus on key channels to build their audience and maximize it. Many of these activities can be outsourced to a marketing agency or on-demand talent to access expertise.
Marketing Team Structure For Large Companies
When the company grows big enough, it basically builds an in-house marketing agency. The marketing team structure for large companies includes professionals with highly specialized expertise, each leading their own teams to scale. While the company has enough workforce, they often leverage outsourced agencies or on-demand talent to solve specific marketing challenges.
Where Do Marketing Teams Need Help
Data analysis and reporting
Marketing teams often need help in analyzing and interpreting data to make informed decisions and optimize current marketing strategies for improved results.
Content Creation
Many marketing teams need help in creating and relevant content for their target audience to build an engaging community. This may include social media, newsletters, videos, and more.
Digital Advertising
With the rise of digital marketing, marketing teams need help in managing and optimizing digital advertising campaigns across various social and search platforms.
Brand Strategy
Teams often require help in developing a consistent brand strategy and visual identity that aligns with their business goals and resonates with their target audience.
How To Build A Strong Marketing Team
Strong marketing teams consist of people that know what to do. As we discussed above, the marketing team structure changes as you grow, and it is important to build a strong marketing team to scale effectively. Here are some tips on how to build a strong marketing team.
Foster A Culture Of Collaboration: Encourage open communication, collaboration, and creativity within your team. This drives innovation and motivates the team to share new ideas and drive growth.
Understand Your Customer: The best marketing strategy is the one that listens to the customers. Understanding your current customers can help your business increase retention, thereby increasing profits. Moreover, by hiring people that can understand the customer, businesses can also work towards solving the key challenges faced by them to increase conversions.
Don't Make The Team Too Big: More people mean more communication, more bureaucracy, and longer feedback loops, which can disrupt the natural flow of a marketing team. Therefore, leading a small marketing team powered by on-demand talent can help businesses grow extremely fast.
Focus On What's Working: It is often said that 20% of the work brings in 80% of the results. This is true for marketing teams as well. Marketing teams should be clear about the channels and personnel bringing in the highest ROI and should focus on them.
Access To Expertise Is Paramount: Irrespective of the stage the company is in, there are professionals around the world that have been subjected to the challenges the company is facing. Therefore, accessing on-demand talent for specific challenges can help businesses catalyze growth.
Why Small Teams Powered By Growth Professionals Are A Success
Hiring independent growth professionals can help businesses of all shapes and sizes to catalyze growth without building a large in-house team.
Build Your Dream Team With On-Demand Wizly Proffesionals
Build Your Dream Team With On-Demand Wizly Professionals
Whether you are looking for that one missing piece or trying to build a whole marketing team, Wizly’s global network of professionals can help you accelerate growth. Move over freelance marketplaces and build your in-house team with Wizly!
Access Global Expertise
Wizly’s global pool of professionals is spread across 25 countries, and the average Wizly professional has 12+ years of highly relevant experience.
Discover And Connect
Wizly makes it easy for businesses to discover independents on the basis of their expertise and connect via direct messaging or calls with Google and Calendly integration.
Hire Cost-Effectively
Avoid the costs of hiring full-time employees and tap into the pool of professionals to solve specific business challenges whenever you need.
All-In-One Platform
Post opportunities for independents, connect with them directly, and initiate payments, right on the platform. Wizly does it all for you!
Case Studies
How To Get Started With Wizly
With Wizly, businesses can get started in minutes. Connect with professionals, ask questions, and post opportunities in just a few clicks! Here’s a quick rundown of how what you can do on Wizly:
Discover Vetted Professionals: Head to the Wizly feed and discover hundreds of professionals. Filter the results as per your requirements and find the perfect match for your team.
Connect With Professionals: Drop a direct message, book a call or ask a question from your preferred professionals without needing to leave the platform.
Manage Payments: With a suite of tools on the platform, you can manage payments for calls, questions, and opportunities. Choose from a variety of payment methods to pay independents.
Post Opportunities: Have a specific business challenge? Post a detailed opportunity to receive proposals from interested independents and start working with them in no time.
Post An Opportunity On Wizly
Sign Up on Wizly as a company
Go to Projects and click on 'Post a Project'
Add project scope and other details - be as thorough as possible to make it easier for independents to connect with you
Your opportunity is ready to go! Once the opportunity is reviewed, it will be added to the platform, and you should start receiving proposals in no time
Wizly Professionals To Grow Your Marketing Team
Inbal Latner
Saurabh Parmar
Lynda Williams
Chiemela Ogu
Christine Ng
Mili Semlani
Christina Weiss
Daniel Johnson
Vanhishikha Bhargava
Thibaut Briere
Some of the top companies that our growth professionals work with
Wizly For Small-Scale Companies
Small-scale companies often have a small or negligible marketing team consisting of a handful of members executing various tasks simultaneously. Using on-demand talent, these companies can drastically scale their marketing efforts. Here are some ways small-scale companies can leverage Wizly professionals.
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Wizly For Medium-Scale Companies
Medium-scale companies often have a modest marketing team consisting of various professionals. However, to catalyze growth, they can utilize on-demand talent in specific business challenges. Here are some ways medium-scale companies can leverage Wizly professionals.
Wizly For Large-Scale Companies
Even though large-scale companies often have an extensive in-house marketing team with seasoned professionals, on-demand talent can help them scale significantly. Here are some ways large-scale companies can leverage Wizly professionals.
Wizly helped to speed up the process by finding the right professional for our project within 2 days. The process to put up a request on the platform, to book the first call was seamless. We had approached recruiters and also other companies, but got no response from any and we could not find anyone else who agreed to work on this project within such a tight timeline.
I love how the platform easily connects people and gets them the advice they need. Was super easy to use. The biggest hurdle for most such services is the time and effort needed to schedule meetings. Wizly makes it a breeze.
FAQs
- For Experts: Provides a platform to monetise their expertise, gain visibility, and build a reputation.
- For Learners and Businesses: Access to a diverse pool of knowledge and expertise, which can help in skill development, problem-solving, and innovation.
- For the Community: Creating a culture of continuous learning and collaboration, helping drive collective growth and development.
With Wizly, you can build your profile, create knowledge assets that are attributed to you, earn from each view, and gain access to an AI-powered platform. You also get to connect and work with innovative startups and companies, meet a stellar community of growth professionals, and build your own knowledge and portfolio.
We have regular community meet-ups, learning sessions, and AMAs. You get opportunities to promote your unique skills and become a thought leader in your domain through our events, partnerships, and speaking opportunities.
Wizly is a knowledge monetisation and collaboration platform where global domain leaders can earn effectively by sharing their insights with leading growth-stage companies.
With Wizly, you will access:
- A single dashboard with multiple ways to create knowledge
- Earn recurring revenue through the various assets you create
- Gain valuable insights and resources through the global community
- Payments, Advisory, Project, and other features for seamless sharing and collaboration
A Growth Management Platform is a web or mobile app solution that enables your business and teams to drive and manage growth using one dashboard.
Wizly uses a rigorous selection process to curate its network of global domain experts and knowledge owners ensuring the inclusion of only the most qualified and experienced professionals who can meaningfully share deep domain knowledge and execute work when needed.
Wizly takes a focused approach to growth domains, with the selection process being primarily by invitation only, and indexing individuals with 10+ years of deep and proven experience in business growth domains including Marketing, Product, Finance, and Sales.
Experts can also apply to join Wizly's network by submitting their resumes and undergoing referral checks to verify their qualifications. To demonstrate their expertise, applicants must provide a proven track record, including case studies and success stories that showcase their accomplishments. They must also go through multiple rounds of interviews conducted by Wizly's team.
Wizly is founded by proven entrepreneurs to ensure knowledge is accessed easily and in a verified manner.
Wizly is on a mission to become the world's leading knowledge platform by prioritising high-quality content and verified contributors.
Wizly is where the advantages of knowledge, content and work platforms and consultancies converge into one platform.
With Wizly, you gain smart and holistic access to a one-stop shop that is simple and efficient for immediate problem-solving and getting verified answers to your challenges and questions.
Additionally, our global resources ensure efficient solutions, all while maintaining equitable pricing and faster impact compared to traditional consultancies and agencies. This makes Wizly the preferred choice for growing businesses worldwide.
The Wizly community is a vetted, invite-only community. You can start by applying here. We value every single application, and our vetting process can take up to 7 days. At Wizly, we only accept the top experts and have an approval rate of less than 10%.
Our global community has global domain leaders from Fortune 500 companies, Big Tech and high-growth startups. Over 70% have held director-level positions in the domains of marketing, product, growth, and talent.
Wizly uses a rigorous selection process to curate its network of over 1,000 deep growth experts, ensuring the inclusion of only the most qualified and experienced professionals that can meaningfully execute the work.
Wizly takes a focused approach to growth domains, with the selection process being primarily by invitation only, and indexing individuals with 10+ years of deep and proven experience in business growth domains including Marketing, Product, Finance, and Sales.
Experts can also apply to join Wizly's network by submitting their resumes and undergoing referral checks to verify their qualifications. To demonstrate their expertise, applicants must provide a proven track record, including case studies and success stories that showcase their accomplishments. They must also go through multiple rounds of interviews conducted by Wizly's team.
With Wizly, you can build your profile, create knowledge assets that are attributed to you, earn from each view, and gain access to an AI-powered platform. You also get to connect and work with innovative startups and companies, meet a stellar community of growth professionals, and build your own knowledge and portfolio.
We have regular community meet-ups, learning sessions, and AMAs. You get opportunities to promote your unique skills and become a thought leader in your domain through our events, partnerships, and speaking opportunities.
The Wizly community is a vetted, invite-only community. You can start by applying here. We value every single application, and our vetting process can take up to 7 days. At Wizly, we only accept the top experts and have an approval rate of less than 10%.
The Wizly community features hundreds of vetted global domain experts, fractional CxOs and leaders from across the globe- over 70% have held director-level positions in Fortune 500 companies. The platform hosts a vetted community of high-skilled doers and executioners with a proven track record in the domains of marketing, product, growth, finance, and talent.
Wizly Amplify consists of exclusive, closed-door sessions designed to focus intensively on a single, pressing business challenge. During each session, participating companies engage with a seasoned subject matter expert in a collaborative problem-solving environment.
Wizly Amplify sessions are 2-3 hours long. Invited or selected participants gather to openly discuss their challenges, sharing problem statements with peers and the expert. The sessions are highly interactive, featuring case studies, frameworks, and concepts presented by the expert. Companies are carefully selected based on their domain, growth phase, and specific challenges to ensure the sessions deliver maximum benefit to all participants.
Unlike strategy workshops or purely educational sessions, Wizly Amplify focuses on live problem-solving. Participants have the opportunity to engage directly with the expert, asking questions, gaining insights, and even debating solutions. The goal is to identify actionable next steps for overcoming business obstacles by working one-on-one with the expert to develop customized solutions.
Growth-stage companies operating in B2B SaaS, Fintech, Cybersecurity, or D2C sectors are encouraged to apply. Applications can be submitted through our Amplify Page at https://www.wizly.app/amplify.
Joining Wizly Amplify offers the opportunity to elevate your business by addressing growth challenges with top industry experts. It's also a chance to connect with peers in a secure environment, where Chatham House Rules ensure open and productive discussions.
Currently, all sessions are in-person. However, we are exploring the introduction of online and hybrid sessions in the near future.
Wizly is an invite-only growth as a service (GaaS) marketplace connecting businesses with a network of global professionals. With a suite of tools and services designed to streamline the process of finding and working with growth professionals, companies can build elite teams from the pool of experts to catalyze their growth.
Wizly is ideal for independent professionals looking to work collaboratively with top companies around the world and for businesses looking to build teams with on-demand talent with decades of experience in managerial and higher positions. The platform offers one-stop solutions to help businesses and professionals connect, communicate, manage projects, and execute payments.
Each professional on Wizly is thoroughly vetted by the in-house team, which also includes a virtual interview. After a comprehensive filtration process, the top professionals are onboarded onto the Wizly platform. On average, Wizly professionals come with an experience of 12+ years, and many of them have worked with top companies such as Google, Meta, Uber, EY, and Twitter.
Wizly offers a collection of tools for businesses to connect with professionals. Businesses can directly connect with a professional through messages or booking a call. If you are unsure about which professional you want to work with, you can post an opportunity highlighting all your requirements, and the professionals will reach out to you with their proposals.
Wizly is a two-sided marketplace where it charges a minimal development fee to both companies and independents for using the platform features.
If you are an independent, apply HERE to initiate the onboarding process.
For companies, you can set up an account for free by hitting “Get started” on the top right hand and clicking on "Looking to grow my company" to get access to part of the platform. You can also book a demo with us to get started.
Wizly is a knowledge monetisation and collaboration platform where global domain leaders can earn effectively by sharing their insights with leading growth-stage companies.
With Wizly, you will access:
- A single dashboard with multiple ways to create and share knowledge
- Earn recurring revenue through the various assets you create
- Gain valuable insights and resources through the global community
- Payments, Advisory, Project, and other features for seamless sharing and collaboration
A Growth Platform is a web or mobile app solution that enables your business and teams to drive and manage growth using one dashboard.
Wizly uses a rigorous selection process to curate experts and global domain leaders, ensuring the inclusion of only the most qualified and experienced professionals who have valuable and vetted knowledge to share.
Wizly takes a focused approach to growth domains, with the selection process being primarily by invitation only, and indexing individuals with 10+ years of proven experience in business growth domains including Marketing, Product, Finance, and Sales.
Wizly is founded by proven entrepreneurs for growing businesses.
Our mission is our passion to help businesses succeed quickly and meaningfully. Through Wizly, we are creating a single platform of truth for businesses that combines global resources with our highly-vetted network of deep-growth talent.
Wizly is where the advantages of work platforms, fractional experts, and consultancies converge into one platform.
With Wizly, you gain smart and holistic access to simple and efficient hiring, project, and productivity tools for immediate problem-solving.
Additionally, our global resources ensure efficient solutions, all while maintaining equitable pricing and faster impact **compared** to traditional consultancies and agencies. This makes Wizly the preferred choice for growing businesses worldwide.
Say goodbye to the complexities of multiple platforms and fragmented hiring – Wizly is your all-in-one solution.
With Wizly, you can build your profile to connect and work with innovative startups and companies, meet a stellar community of growth professionals, and build your knowledge and portfolio.
We have regular community meet-ups, learning sessions and AMAs. You get opportunities to promote your unique skills and become a thought leader in your domain through our events, partnerships, and speaking opportunities.
The Wizly community is a vetted, invite-only community. You can start by applying here. We value every single application, and our vetting process can take up to 7 days. At Wizly, we only accept the top experts and have an approval rate of less than 10%.
Our global community has global domain leaders from Fortune 500 companies, Big Tech and high-growth startups. Over 70% have held director-level positions in the domains of marketing, product, growth, and talent.
Wizly is an invite-only growth as a service (GaaS) marketplace connecting businesses with a network of global professionals. With a suite of tools and services designed to streamline the process of finding and working with growth professionals, companies can build elite teams from the pool of experts to catalyze their growth.
Wizly is ideal for independent professionals looking to work collaboratively with top companies around the world and for businesses looking to build teams with on-demand talent with decades of experience in managerial and higher positions. The platform offers one-stop solutions to help businesses and professionals connect, communicate, manage projects, and execute payments.
Each professional on Wizly is thoroughly vetted by the in-house team, which also includes a virtual interview. After a comprehensive filtration process, the top professionals are onboarded onto the Wizly platform. On average, Wizly professionals come with an experience of 12+ years, and many of them have worked with top companies such as Google, Meta, Uber, EY, and Twitter.
Wizly offers a collection of tools for businesses to connect with professionals. Businesses can directly connect with a professional through messages or booking a call. If you are unsure about which professional you want to work with, you can post an opportunity highlighting all your requirements, and the professionals will reach out to you with their proposals.
Wizly is a two-sided marketplace where it charges a minimal development fee to both companies and independents for using the platform features.
If you are an independent, apply HERE to initiate the onboarding process.
For companies, you can set up an account for free by hitting “Get started” on the top right hand and clicking on "Looking to grow my company" to get access to part of the platform. You can also book a demo with us to get started.
Building A Team With Wizly
Check out the latest blogs on Wizly to build the best teams for your business
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Here are some highlights from the top insights shared by Wizly professionals to help you solve leadership, marketing, and product challenges.
Without product-market fit, your growth will be limited, no matter how effective your marketing and sales efforts are