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Detailed case studies of growth
Launched a startup accelerator
Pearson
Leveraged a social media influencer model to identify thought leaders across the business who were embracing and encouraging innovation...
Innovation
Community Building
Product Management
Startups
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Proof-of-concept in 6 months
Stealth Startup
Developed a targeted strategy for companies with 80% or more employees onboarded remotely. Companies were also categorised according to sect...
Market Validation
Ideal Customer Profile
B2B SaaS
Startups
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+288% website engagement & +20% downloads
TensorFlow
TensorFlow’s homepage underwent a new design; site user experience was tested and validated with intended audiences...
Product Marketing
Performance Marketing
B2B SaaS
AL/ML
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+834% revenue in 1 year
Manettas Seafood Markets
Facebook Ad Strategy - messaging and Ads were built around priorities of Manettas Seafood Markets’ target market and their existing...
Performance Marketing
Digital Marketing
B2B E-Commerce
B2C E-Commerce
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1-Year sales target in 4 months
Absolut Mixt
Product postioning - positioned Absolut Mixt’s convenience as an extension of Absolut Vodka to prevent dilution of mother brand...
D2C Go-To-Market
Branding & Positioning
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Flagship clinic launch in Asia
Laser Clinics
Business strategy - implemented a comprehensive market study which included competitive analysis, conducted commercial...
New Market Entry
Business Growth Strategy
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