How to raise growth capital for your D2C business

This Wizly Amplify session does a deep dive into the elements of what it takes for successful market entry and expansion for your growing D2C business. We will get into the core of market dynamics and discover how to perfectly align your product or service with market demands for a successful launch and go-to-market strategy.

Live Sessions:

May 7, 9:30 AM - 11:30 AM (SGT)

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Hosted By

Sona Aggarwal
‍D2C Scaling & Growth Expert

About the session

Through this introductory workshop, Sona will share her 10-question framework that all Founders/Promoters should regularly ask themselves. These seemingly simple questions often appear in different order of importance depending on the trajectory of each business and the unique hurdle a business faces, however, they are ALL fundamental to orchestrating successful brand launches and establishing scale - effectively and efficiently. In addition, she will specifically share how global brands have succeeded in Asia and what new-to-market brands can take away from these case studies.

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Who is this event for?

Founders, CEOs, Head of Marketing, and/or Head of Operations of scaling D2C companies.

This interactive workshop will arm you with the knowledge and tools, to build a clear winning strategy to conquer new markets with confidence.

ABOUT THE SPEAKER
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Sona is a seasoned professional with 25 years of global retail experience and most recently was the Managing Director of Asia for Laser Clinics Australia, the world's largest non-invasive aesthetics brand and a KKR & Co. portfolio company. Before this role, she was the Regional General Manager for Victoria's Secret and Bath and Body Works in Asia-Pacific, managing a $300 million P&L across multiple countries. She has a proven track record in delivering growth and profitability, notably launching Victoria's Secret and Bath and Body Works in Asia, and opening over 130 stores in seven years. Her expertise includes go-to-market strategy, store operations, merchandising, and M&A. Sona actively advises Direct-to-Consumer (DTC) businesses in Asia on GTM. Her career has spanned several continents, including roles in New York, Hong Kong, Singapore, and India.

What will you gain from this Wizly Amplify session?
  • Understand which new markets are actually viable and authentically attractive. We'll guide you on how to pinpoint these opportunities with precision.
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  • Learn how to gather data from reliable sources, ask the right questions, and research the right sources to ensure you have a holistic view of the market landscape and can localise right.
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  • Learn how to analyse both direct and indirect competitors to carve out your unique space in the market and adapt where needed.
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