Brand Positioning for Increased ROI
Please register your interest for future sessions with Subodh Deshpande.
Subodh Deshpande
Business Humanizer
In an era where technology and AI creates a level playing field, telling your brand story, and building your narrative so customers understand who you are is a necessity, not a nice to have. Do you know what your brand values are and what you believe you are creating for the world? It is time to craft this to effectively connect to your audience. It is time to re-invent the way companies do branding.
Who is this event for?
Lead marketers, brand strategists, founders of companies who are looking to:
a. Establish clarity of purpose
b. Create clear differentiation for their brand
c. Build a strong connection with their audience
Subodh is a former brand planner and current Partner at Innate Motion. He has crafted narratives and told the stories for global brands such as Unilever, J&J, Coca Cola, and technology brands such as YouTube, Lazada and Amar Bank. His toolkit of humanising brands is unique, powerful and very relevant for today’s well-informed and purpose-seeking audience who want more than just a product or service. He has co-authored a book called “Utopia Brands” on how brands can achieve both growth and impact through re-inventing their branding toolkit by adding empathy and humanity to it.
Clarity of Purpose: Articulating a clear and compelling purpose that resonates with your target audience; aligning values with consumer expectations.
Adapting to Change: To make your brand adapt its narrative to changing market conditions, consumer behaviors, and emerging trends.
Differentiation: Standing out in a crowded market with a distinct voice and compelling narrative, different from competitors.
Engagement & Connection: Building a strong connection with consumers to genuinely engage their audience to ignite emotional connections and long-term loyalty.
